From 101 heading North or from the Bay Bridge into San Francisco:

Veer onto 101 North Golden Gate Fell St./Octavia.
Continue until it drops down on Market Street.
Turn right on Market Street, 1 block east, near Gough Street.
Loop around the store to look for Parking: Go Left on Franklin
Sharp left onto Page Street

From the Golden Gate Bridge heading into San Francisco:

Veer right onto Lombard Street.
Turn right on Van Ness (continue past City Hall two blocks).
Turn right on Market Street (continue two blocks and we're on the right hand side between Franklin and Gough).
Street parking with no meters is on Octavia and Page street, metered parking on Gough.